Our Editorial Experts Add A Human Touch To AI-Generated Content
AI-generated content is good but not great. All too often, it's
riddled with errors, off-brand, or not as effective as it could be.
Our experienced professionals make it better. We can help your
business create, edit, and fact check AI content at scale— delivering high-quality pieces that cost-efficiently drive results.
About ICW
ICW is a team of award-winning writers, editors, copy editors, and strategists who have worked for top publications and brands like The New York Times, Google, Meta, and Marriott.
We're highly trained in LLMs and know how
to improve large volumes of AI-generated content by refining prompts, tightening copy, finding errors, adding brand voice, and ensuring compliance.
For years we were a traditional content agency with clients ranging from huge enterprises to scrappy startups. Then along came AI, and we saw that it was going to change everything — including our business model.
We also saw that it generated pieces that were far from perfect. So, we decided to reimagine our agency, upskill our team, and focus our expertise on adding a human touch to AI-generated content.
Our Services
Prompting
& Rewriting
[ 01 ]
We can help you create better pieces through LLM prompt assistance and hands-on rewrites of AI content.
Style
& Brand Tone
[ 03 ]
We can review AI-generated pieces to ensure they have the right tone for your brand and follow your style guidelines.
Editing
& Copy Editing
[ 02 ]
We can edit AI-generated pieces to improve the narrative flow, humanize language, and catch factual errors.
Risk
& Compliance
[ 04 ]
We can check AI-generated pieces to confirm that they meet compliance, risk, and regulatory guidelines.